HoliFrog Jumps Into Skin Care

Two beauty veterans are leaping into the skin-care game with the launch of a new brand called HoliFrog. Created by publicist Emily Parr and Majeed Hemmat, the founder of B Beautiful Brand Management, the line will

Milk Tea Hair Is The Most Covetable Hue Right Now

When it comes to viral hair trends, it seems tasty beverages have been monopolising the game.  First, it was all about cold brew coffee tresses, then glass hair; toasted coconut; and most recently, spicy copper strands. And now, there’s

Algenist and Ingredient-Level Innovation

“Algenist is a skin-care brand that really drives ingredient-level innovation through biotechnology, primarily with algae science,” explained Rose Fernandez, chief executive officer of the company, whose patented ingredient is alguronic acid. “That alguronic acid was