Even though they often enhance happiness, acts of kindness such as giving a friend a ride or bringing food for a sick family member can be somewhat rare because people underestimate how good these actions make recipients feel, according to new research from The University of Texas at Austin.
The study by UT Austin McCombs School of Business Assistant Professor of Marketing Amit Kumar, along with Nicholas Epley of the University of Chicago, found that although givers tend to focus on the object they’re providing or action they’re performing, receivers instead concentrate on the feelings of warmth the act of kindness has conjured up. This means that givers’ “miscalibrated expectations” can function as a barrier to performing more prosocial behaviors such as helping, sharing or donating.
The research is online in advance in the Journal of Experimental Psychology: General.
To quantify these attitudes and behaviors, the researchers conducted a series of experiments.
In one, the researchers recruited 84 participants in Chicago’s Maggie Daley Park. Participants could choose whether to give away to a stranger a cup of hot chocolate from the park’s food kiosk or keep it for themselves. Seventy-five agreed to give it away.
Researchers delivered the hot chocolate to the stranger and told them the study participant had chosen to give them their drink. Recipients reported their mood, and performers indicated how they thought recipients felt after getting the drink.
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