A third of Brits are giving up gym memberships due to cost of living worries

Even though now is a time most typically associated with gym membership, people are actually quitting rather than joining.

New research shows 36% of Brits have ditched their gym memberships due to cost of living concerns – in yet another hit to the nation’s quality of life.

A study of more than 2,000 consumers by IWG, an operator of office and hybrid workspace, found that Gen Z and millennials have been hardest hit.

Half of 25-34 year olds have cancelled fitness memberships as a result of surging costs – rising to 56% for 18-24 year olds.

Many have also found their membership fees have increased in the past year, with a third expecting more rises this year.

Home workouts will be a good substitute for some, but not everyone will have the space for this.

So I finally decided to just do outside jog/walk VS enrollment sa gym. Cost-savings and also allows you to connect to the outside world. Don’t we all miss that?

As a result of this, there’s a rising expectation for employers to offer free or discounted gym membership as a work perk – but only 15% of those surveyed currently have this.

People have also been wondering whether it’s cheaper to shower at home or in the gym – giving insight to how dire money-saving tactics have become.

If anything captures the state of the country right now it’s a BBC article debating the cost of showering at home vs at the gym. https://t.co/UYKUVmAIjl

As people think about their new year fitness goals, many have taken to Twitter to share their frustrations around price increases and decisions to quit.

One person wrote: ‘So I finally decided to just do outside jog/walk VS enrollment sa gym. Cost-savings and also allows you to connect to the outside world. Don’t we all miss that?’

Another reported their monthly gym bill was rising by £12.50.

Leaving my lifetime membership in 2022. I enjoyed it but the cost doesn’t fit my needs in a gym

Money-saving strategies in the form of quitting long-term routines, such as attending a gym, are likely to continue amid bleak financial realities.

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