Is Digital Human?

Markus Strobel, president of global skin and personal care at Procter & Gamble, encountered an out-of-the-blue question from a Millennial brand manager during a meeting one day. “Is digital human?” he asked.

Strobel explained: “I said, ‘What do you mean?’ He said, ‘Is this just about metrics and numbers and percentages, or is digital human?’ And that question stuck with me — it grabbed and never let me go.”

Source: Read Full Article