Algenist and Ingredient-Level Innovation

“Algenist is a skin-care brand that really drives ingredient-level innovation through biotechnology, primarily with algae science,” explained Rose Fernandez, chief executive officer of the company, whose patented ingredient is alguronic acid. “That alguronic acid was born from an unexpected discovery.”

In San Francisco, scientists were making biofuel from algae and came across a particular strain for which they had no use. Marketer Frederic Stoeckel was then brought in, and he sprung to life the vision of Algenist.

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