11 Major Amazon Prime Day Sales to Shop From Competitors

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Amazon Prime Day 2020 is in full swing, but that doesn't mean the deals are limited to the giant e-retailer. Quite the opposite, as other retailers are getting in on the action and offering Prime Day-adjacent deals that are just as attractive as the former's. If your favorite beauty brands aren't available on Amazon (or aren't discounted for Prime Day), you're especially in luck. A lot of the brands listed below aren't shipped and sold on Amazon, so get ready to fill up your virtual cart.

Get your skin-care and hair-care fixes with Target's Deal Days, Ulta's Gorgeous Hair Event, and Sephora's bountiful sale section, then hop on over to Etsy to gift yourself (or a dear friend) a spa-themed box of goodies. The bottom line: Divide your time however you like, but just make sure to give these Amazon Prime Day competitor deals a shot while you're chasing those Amazon lightning deals. You won't regret it.


Target's answer to Prime day, Deal Days, includes 25 percent off beauty and personal care items, 30 percent off select hair tools, and up to 40 percent off select dental and shave products. That's all to say, you have a lot to choose from. Just add your products of choice to your virtual cart and the discount will be automatically applied. 

In terms of can't-miss deals, you have to scoop up the Best of Beauty-winning Hero Cosmetics Mighty Patches, which form hydrocolloid barriers around your pesky, maskne-induced breakouts and speed up the healing process. Crest's 3D Whitestrips are also discounted at the popular retailer, so you can remove deep teeth stains in a matter of an hour. Each kit comes with seven enamel-safe treatments, so you can dutifully keep up the whitening effects.

Hero Cosmetics Mighty Patch Original

Crest 3D Whitestrips Professional Express Teeth Whitening Kit


Walmart is hosting a big savings event on just about everything across electronics, toys, home, clothing, and of course, beauty. It's safe to say the retailer is pulling out all of the stops to attract some deal-hungry shoppers. We all know there's no better time than fall to slather yourself in all things pumpkin, and Peter Thomas Roth's Pumpkin Enzyme Face Mask will do wonders for your dull, congested complexion in terms of exfoliation — hello, softer and smoother skin. The best-selling Revlon One-Step is also on sale at Walmart at a steep 50 percent off, so blow-drying and styling your hair has quite literally never been so easy (on the wallet).

Peter Thomas Roth Pumpkin Enzyme Face Mask

Revlon One-Step Volumizer Hair Dryer and Hot Air Brush

Ulta Beauty

Ulta Beauty's beloved Gorgeous Hair Event is in full swing until October 24 with daily deals that can save you a sweet 50 percent off on shampoos, conditioners, color kits, leave-in treatment, and blow-dryers. Today's deals include Eva NYC's Spectrum Far-Infrared 1'' Styling Iron for easy, Zoom-ready waves, and Pravana's coconut oil-infused Perfect Blonde Masque to keep brassiness at bay.

Eva NYC Spectrum Far-Infrared 1'' Styling Iron

Pravana The Perfect Blonde Masque


Dermstore is serving up a two-day Beauty Discovery Event with up to 20 percent off fan-favorite brands such as Harry Josh Pro Tools, EltaMD, Dr. Dennis Gross, Allies of Skin, and First Aid Beauty. All you have to do is enter code OHJOY at checkout to take advantage of the discount. 

Supergoop's Unseen Sunscreen shows up invisible and white-cast-free on all skin tones, thanks to its weightless, colorless, scentless, and oil-free formula. It leaves a velvety finish that's the perfect makeup gripper as well. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant frequently sells out when it's on sale. Why? Its star ingredient, two percent salicylic acid, removes excess oil and dissolves dead skin cells and blackheads clogging your pores, so pimples and other signs of aggravated acne are less likely to bubble up to the skin's surface. 

Supergoop Unseen Sunscreen SPF 40

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant


Ahead of Sephora's major Holiday Savings Event, the popular beauty retailer is serving up countless deals on skin-care, makeup, and hair-care items. Its sale section is full of gems that you might miss if you don't look closely enough. For example, Pat McGrath's Mini Eye Ecstasy: Eyeshadow Palette is a great way to try out the luxe beauty brand's offerings at a major discount. It comes with five beautiful, shimmery shades inspired by Mother's backstage kits. And just a head's up: a trio of her pink LuxeTrance Lipsticks are also on sale for delicious color that hugs your lips comfortably.

Ole Henriksen's 3 Little Wonders Set includes Truth Serum, Sheer Transformation Perfecting Moisturizer, and Invigorating Night Transformation Gel in convenient, 30-milliliter sizes. This quaint but powerful trio delivers potent ingredients like vitamin C, alpha hydroxy acids like glycolic and lactic acids, licorice, and more. Use all three for a smoother, brighter complexion day and night.

Pat McGrath Mini Eye Ecstasy Eyeshadow Palette

Ole Henriksen 3 Little Wonders


Tatcha's Friends & Family Sale is still going on, reaching its end at 11:59 p.m. PT on October 15, so you still have time to shop coveted skin-care products for 20 percent off. Everything besides gifts sets and gift cards is fair game for the discount. Scoop up 2020 Allure Best of Beauty-winning The Essence for brightening and plumping effects powered by Japanese green tea, algae, and rice. Or pick up The Water Cream for super lightweight moisture that doesn't clog pores or feel heavy. Our readers love it so much that they gave it a Readers' Choice Award this year.

Tatcha The Essence

Tatcha The Water Cream

Soko Glam

Select skin-care products have been marked down 20 percent at one of our favorite K-beauty destinations, Soko Glam. A few standouts include the Good Skin Days Prime Time Cleansing Toner, which rings in at a pH of 4.5 and deeply hydrates complexions with maple and rose waters. It also has pumpkin and papaya enzymes for gentle, naturally-occurring exfoliation. And our other pick is the Mediheal x BTS Hydration Care Special Set because, just like BTS's latest chart-topping single, it's dynamite. In addition to five N.M.F. Aquaring Ampoule Mask and five Tea Tree Care Solution Masks, it comes with 14 limited-edition photocards of the global superstars. (Sheet masks may be temporary, but BTS' impact is forever.)

And in case that's not enough savings for you, Soko Glam's Best of K-Beauty sale is still going on through October 18, which means you can score 15 percent off all of the winners, like the Allure-editor-favorite Then I Met You Living Cleansing Balm, with the code ELITE15.

Good Skin Days Prime Time Cleansing Toner

Mediheal x BTS Hydration Care Special Set


Nordstrom's clearance section almost always has treasures that are worth adding to cart. Through October 14, you can score an additional 25 percent off clearance beauty products from Bobbi Brown, Giorgio Armani, and more — bringing your total discount up to as high as 75 percent off. We love Becca's Shimmering Skin Perfect Liquid Highlighter because it gives you a glorious glow that'll outshine the longest Zoom meetings in work-from-home history.

That's not the only way you can save, though. On October 15, the mega retailer is also kicking off a week-long Beauty Trend Event filled with virtual events and big discounts. On Thursday, you can get 30 percent off selected complexion favorites from Lancôme, Bobbi Brown, MAC, and Beauty Bakerie. Friday offers 25 percent off selected "smart beauty" items from NuFACE, BeautyStat, and Dr. Barbara Sturm. And hair-care lovers can't miss up to 30 percent off on brands like Drybar, BeautyBio, Briogeo, and dpHUE on Saturday.

We're keeping our fingers crossed that Briogeo's Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask will be among the discounts on Saturday because this 2020 Best of Beauty winner nourishes dry, dull hair with a concentrated dose of avocado oil, kiwi fruit extract, and biotin.

Becca Shimmering Skin Perfector Liquid Highlighter

Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask

Fenty Beauty

It's not really a (beauty sale) party without RiRi. Fenty Beauty's Friends and Family Sale kicks off on October 16 with 25 percent off sitewide (no code needed), but right at this moment, the makeup (and skin-care) queen is doling up irresistible deals on her contour sticks, lipsticks, lip balms, and even the gorgeously-packaged Stunna Lunar New Year set. 

We're eyeing Fenty Beauty's Match Stix Trio, which is the perfect set for contouring and highlighting to your precise preferences. The Mattemoiselle Plush Matte Lipsticks are a known Allure editor fave (we even gave the coral Dragon Mami shade a Best of Beauty Award) for bold, long-lasting, and never-drying color. P.S. If your favorite shade is sold out on Fenty's website, the same deal is happening over at sephora.com. 

Fenty Beauty Match Stix Trio

Fenty Beauty Mattemoiselle Matte Lipstick


We should be showing lots of love for small business owners out there, now and forever. The fine sellers over at Etsy made it even easier to support them by treating us to markdowns of their own. What can you get, you ask? Well, only one-of-a-kind pieces, like birthstone necklaces, personalized duffle bags, and spa gift boxes that you (or a loved one) will treasure for a very long time.

MignonandMignon Birthstone Necklace

GiftBoxLoveCo Spa Box


If you've been waiting for the right opportunity to introduce a silk pillowcase or silk scrunchie into your life, now's the time. Mulberry silk will be a lot easier on your hair than traditional cotton pillowcases, so you wake up with smoother, frizz-free hair. Same goes for the silk scrunchies, which won't tug at your hair or leave any dents. Brooklinen is offering 15 percent off its extra-soft, never-want-to-leave-home products. The discount is automatically taken off at checkout (no code needed), but Spaces products are excluded from the discount.

Brooklinen Mulberry Silk Pillowcase

Brooklinen Small Silk Scrunchies

Source: Read Full Article