HoliFrog Jumps Into Skin Care

Two beauty veterans are leaping into the skin-care game with the launch of a new brand called HoliFrog. Created by publicist Emily Parr and Majeed Hemmat, the founder of B Beautiful Brand Management, the line will

Algenist and Ingredient-Level Innovation

“Algenist is a skin-care brand that really drives ingredient-level innovation through biotechnology, primarily with algae science,” explained Rose Fernandez, chief executive officer of the company, whose patented ingredient is alguronic acid. “That alguronic acid was

Is Digital Human?

Markus Strobel, president of global skin and personal care at Procter & Gamble, encountered an out-of-the-blue question from a Millennial brand manager during a meeting one day. “Is digital human?” he asked. Strobel explained: “I